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Intention of buying smart speakers Japan 2019, by gender

According to a survey conducted by Rakuten Insight in December 2019, approximately 73 percent of female respondents in Japan, who did not own any smart speakers, stated that they had no intentions of buying them in the next six months. At the same time, around four percent of female respondents were willing to purchase them in the next half year.

Share of people who intend to purchase smart speakers in the next six months in Japan as of December 2019, by gender

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Release date

February 2020



Survey time period

December 15 to 30, 2019

Number of respondents

303 respondents

Age group

16 years and older

Special properties

respondents who did not own a smart speaker; 112 female and 191 male respondents

Method of interview

Online survey

Supplementary notes

Original question: "Do you intend to purchase a smart speaker in the next six months?"

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