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Leading direct sellers listed by publishers in ads.txt files worldwide 2019

In late 2019 an analysis of 50 content-focused Alexa sites using display advertising revealed that all of the publishers in the sample had an ads.txt file. Taboola was the top direct seller used by analyzed sites, as it was listed in 15 percent of the ads.txt files. Google followed, having been mentioned in seven percent of those files.

Leading direct sellers disclosed by publisher sites in their ads.txt files worldwide in 4th quarter 2019

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Source

Release date

February 2020

Region

Worldwide

Survey time period

Q4 2019

Supplementary notes

The source provides the following information on their methodology:
"We reviewed the top 500 Alexa sites and shortlisted 50 content-focused sites ("sample") that use display advertising to generate revenue.
We also filtered out non-English sites to maintain consistency in sample.
The resulting top 50 global publisher sites were analyzed to create this report.
We conducted multiple automated and manual checks to uncover insights about their technology stack and monetization strategies.

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Statistics on "Programmatic advertising in the United Kingdom (UK)"

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