Most famous company mascots Japan 2024

Published by Statista Research Department, Jan 30, 2025

According to a survey conducted by the Nippon Research Center in Japan in July 2024, 84 percent of the respondents recognized Peko-chan and Poko-chan, the two mascots of the confectionery company Fujiya Co. Ltd. Peko-chan first appeared as a design on candy packaging in 1950 and was later joined by her boyfriend Poko-chan.

Most recognized company characters in Japan as of July 2024

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Release date

October 2024

Region

Japan

Survey time period

July 14 to 27, 2024

Number of respondents

1,200 respondents

Age group

15-79 years

Special properties

area and city size as well as gender and age were sampled to reflect the Japanese population; multiple answers possible

Method of interview

Omnibus survey

Supplementary notes

Survey question: "Out of the following 'character group,' please tell us about all the ones that you know."

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