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Most improved brands amongst consumers in Singapore 2020

Most improved brands in terms of public perception in Singapore in 2020

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Source

Release date

January 2021

Region

Singapore

Survey time period

2020

Method of interview

Online omnibus survey

Supplementary notes

According to the source, "YouGov BrandIndex measures the public’s perception of brands on a daily basis across a range of measures. Buzz scores measure whether people have heard anything good or bad about a brand during the previous two weeks."

The question asked was as follows: "Over the past two weeks, which of the following brands have you heard something positive/negative about (whether in the news, through advertising, or talking to friends and family)?"
Scores averaged across the 52 weeks of 2019.

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