In 2020, e-commerce platform Shopee was ranked as the most improved brand in Singapore, with a change in index score of 13.8. In that year, personal hygiene and soap brands with a focus on anti-microbial properties Dettol, Lifebouy, and Kirei Kirei also saw improvements in brand image, as a result of the COVID-19 pandemic.
Most improved brands in terms of public perception in Singapore in 2020
According to the source, "YouGov BrandIndex measures the public’s perception of brands on a daily basis across a range of measures. Buzz scores measure whether people have heard anything good or bad about a brand during the previous two weeks."
The question asked was as follows: "Over the past two weeks, which of the following brands have you heard something positive/negative about (whether in the news, through advertising, or talking to friends and family)?" Scores averaged across the 52 weeks of 2019.
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YouGov. (January 20, 2021). Most improved brands in terms of public perception in Singapore in 2020 [Graph]. In Statista. Retrieved May 24, 2022, from https://www.statista.com/statistics/1100126/singapore-brands-with-the-most-improved-public-perceptions/
YouGov. "Most improved brands in terms of public perception in Singapore in 2020." Chart. January 20, 2021. Statista. Accessed May 24, 2022. https://www.statista.com/statistics/1100126/singapore-brands-with-the-most-improved-public-perceptions/
YouGov. (2021). Most improved brands in terms of public perception in Singapore in 2020. Statista. Statista Inc.. Accessed: May 24, 2022. https://www.statista.com/statistics/1100126/singapore-brands-with-the-most-improved-public-perceptions/
YouGov. "Most Improved Brands in Terms of Public Perception in Singapore in 2020." Statista, Statista Inc., 20 Jan 2021, https://www.statista.com/statistics/1100126/singapore-brands-with-the-most-improved-public-perceptions/
YouGov, Most improved brands in terms of public perception in Singapore in 2020 Statista, https://www.statista.com/statistics/1100126/singapore-brands-with-the-most-improved-public-perceptions/ (last visited May 24, 2022)
