The use of new technologies is transforming the way that fans experience live sport, both inside and outside the stadium. During a global survey in April 2023, just under 80 percent of respondents stated that they had increased their spend on technology-enabled merchandise, such as virtual reality headsets and wearable tech devices.
Impact of technology on sports fans' spend and engagement worldwide as of April 2023
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Capgemini. (June 7, 2023). Impact of technology on sports fans' spend and engagement worldwide as of April 2023 [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/statistics/1100581/new-technology-sports-experience/?__sso_cookie_checker=failed
Capgemini. "Impact of technology on sports fans' spend and engagement worldwide as of April 2023." Chart. June 7, 2023. Statista. Accessed February 16, 2025. https://www.statista.com/statistics/1100581/new-technology-sports-experience/?__sso_cookie_checker=failed
Capgemini. (2023). Impact of technology on sports fans' spend and engagement worldwide as of April 2023. Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/statistics/1100581/new-technology-sports-experience/?__sso_cookie_checker=failed
Capgemini. "Impact of Technology on Sports Fans' Spend and Engagement Worldwide as of April 2023." Statista, Statista Inc., 7 Jun 2023, https://www.statista.com/statistics/1100581/new-technology-sports-experience/?__sso_cookie_checker=failed
Capgemini, Impact of technology on sports fans' spend and engagement worldwide as of April 2023 Statista, https://www.statista.com/statistics/1100581/new-technology-sports-experience/?__sso_cookie_checker=failed (last visited February 16, 2025)
Impact of technology on sports fans' spend and engagement worldwide as of April 2023 [Graph], Capgemini, June 7, 2023. [Online]. Available: https://www.statista.com/statistics/1100581/new-technology-sports-experience/?__sso_cookie_checker=failed
