Opinions on important eco-friendly elements when buying clothes in Italy 2019

Published by Statista Research Department, Sep 25, 2024
When asked about important eco-friendly elements to consider while purchasing clothes, 46 percent of Italian respondents gave priority to sustainable fabrics and materials. Additionally, 41 percent of interviewees considered the absence of chemicals as a relevant aspect.
However, the main criteria taken into account when buying clothes in Italy were price, fitting, and quality.

Which, if any, eco-friendly elements are important to you when you buy clothes?

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Release date

November 2019

Region

Italy

Survey time period

October 24-25, 2019

Number of respondents

1,010 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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