Two out of five CMOs in Belgium indicated in a 2018 survey that environmental factors play an important part in their company's communication strategy. The source adds, however, that the majority of the survey respondents felt that climate commitment or offering a climate friendly products was not a key reason for Belgian consumers to buy their products. Rather, it seemed to them that being aware of the impact of global warming was being expected by the consumer.
How important is global warming when you communicate about your product?
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Trends Business Information, & BAM. (December 17, 2018). How important is global warming when you communicate about your product? [Graph]. In Statista. Retrieved May 19, 2022, from https://www.statista.com/statistics/1100660/global-warming-as-a-company-communication-strategy-in-belgium/
Trends Business Information, und BAM. "How important is global warming when you communicate about your product?." Chart. December 17, 2018. Statista. Accessed May 19, 2022. https://www.statista.com/statistics/1100660/global-warming-as-a-company-communication-strategy-in-belgium/
Trends Business Information, BAM. (2018). How important is global warming when you communicate about your product?. Statista. Statista Inc.. Accessed: May 19, 2022. https://www.statista.com/statistics/1100660/global-warming-as-a-company-communication-strategy-in-belgium/
Trends Business Information, and BAM. "How Important Is Global Warming When You Communicate about Your Product?." Statista, Statista Inc., 17 Dec 2018, https://www.statista.com/statistics/1100660/global-warming-as-a-company-communication-strategy-in-belgium/
Trends Business Information & BAM, How important is global warming when you communicate about your product? Statista, https://www.statista.com/statistics/1100660/global-warming-as-a-company-communication-strategy-in-belgium/ (last visited May 19, 2022)
