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Share of Apple Music subscribers worldwide 2018, by region

According to a study held between the third and fourth quarters of 2018, 38 percent of surveyed internet users in the APAC countries (excluding China) had an paid Apple Music subscription, compared to just 59 percent of respondents in North America. The majority of users worldwide used Apple Music for free, however the majority of North Americans had a premium account.

Share of internet users with an Apple Music subscription worldwide as of the 4th quarter of 2018, by region

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Release date

December 2019



Survey time period

Q3 and Q4 2018

Number of respondents

252,894 respondents

Age group

16-64 years

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