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Uses of smart speakers among consumers Philippines 2019, by gender

In the recent survey conducted by Rakuten Insight in the Philippines, about 83 percent of the female respondents owning a smart speaker stated they searched for music and played songs with their smart speaker. Only 18 percent of the male surveyed respondents used the device to shop or purchase items.

Main uses of smart speakers among consumers in the Philippines as of December 2019, by gender

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Source

Release date

February 2020

Region

Philippines

Survey time period

December 15 to 30, 2019

Number of respondents

873 respondents

Age group

16 years and older

Special properties

548 female and 325 male respondents

Method of interview

Online survey

Supplementary notes

Original question: what do you use your smart speaker for? Check all that you've done at least once with your smart speaker (for those who own one)

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