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Uses of smart speakers among consumers Philippines 2019, by age group

In the recent survey conducted by Rakuten Insight in the Philippines, the majority of the respondents across all age groups stated that they searched for music and played songs with their smart speaker. Only 11 percent of the respondents aged 55 years old and above used the device to shop or purchase items.

Main uses of smart speakers among consumers in the Philippines as of December 2019, by age group

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Release date

February 2020



Survey time period

December 15 to 30, 2019

Number of respondents

873 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: what do you use your smart speaker for? Check all that you've done at least once with your smart speaker (for those who own one)

The survey was conducted among
156 respondents aged 16 to 24 years,
369 respondents aged 25 to 34 years,
246 respondents aged 35 to 44 years,
65 respondents aged 45 to 54 years and
37 respondents aged 55 years and older.

Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

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