This statistic ranks the leading five most popular methods of consumer purchase in Europe in 2019. While e-commerce and unified commerce methods of purchase are becoming increasingly popular, 69 percent of European consumers still made the majority of their purchases in physical retail outlets in 2019. Mobile apps were the most popular method of shopping online, at 28 percent.
Most popular methods of retail purchases made by consumers in Europe 2019
* The survey was conducted in October, November and December 2019 with global participants (total sample size: 6,000). Participant numbers from Europe were as follows: UK (500), France (500) and Germany (500).
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Wirecard. (November 27, 2019). Most popular methods of retail purchases made by consumers in Europe 2019 [Graph]. In Statista. Retrieved October 07, 2024, from https://www.statista.com/statistics/1100803/europe-methods-of-consumer-purchases/
Wirecard. "Most popular methods of retail purchases made by consumers in Europe 2019." Chart. November 27, 2019. Statista. Accessed October 07, 2024. https://www.statista.com/statistics/1100803/europe-methods-of-consumer-purchases/
Wirecard. (2019). Most popular methods of retail purchases made by consumers in Europe 2019. Statista. Statista Inc.. Accessed: October 07, 2024. https://www.statista.com/statistics/1100803/europe-methods-of-consumer-purchases/
Wirecard. "Most Popular Methods of Retail Purchases Made by Consumers in Europe 2019." Statista, Statista Inc., 27 Nov 2019, https://www.statista.com/statistics/1100803/europe-methods-of-consumer-purchases/
Wirecard, Most popular methods of retail purchases made by consumers in Europe 2019 Statista, https://www.statista.com/statistics/1100803/europe-methods-of-consumer-purchases/ (last visited October 07, 2024)
Most popular methods of retail purchases made by consumers in Europe 2019 [Graph], Wirecard, November 27, 2019. [Online]. Available: https://www.statista.com/statistics/1100803/europe-methods-of-consumer-purchases/
