fastest-growing social media apps in the United States and especially popular with younger digital audiences.
In 2021, social video app TikTok had approximately 86.9 million users in the United States. This figure is projected to increase by around eight percent year-over-year, reaching 94 million users in 2022. TikTok is one of the Number of TikTok users in the United States from 2019 to 2025 (in millions)
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Statistics on Social media usage in the United States
Overview
5
- Basic Statistic Social media: active usage penetration in selected countries and territories 2023
- Premium Statistic Social media: global penetration rate 2023, by region
- Basic Statistic Social network users in selected countries in 2022 and 2027
- Basic Statistic Social media users in the United States 2019-2028
- Premium Statistic United States: social network penetration 2018-2027
Benchmarks
8
- Premium Statistic Most used social media platforms by type in the U.S. 2022
- Premium Statistic Social network usage by brand in the U.S. 2022
- Basic Statistic Most downloaded social media apps U.S. 2022
- Premium Statistic Leading iPhone social media apps in the U.S. 2022, by downloads
- Premium Statistic Leading mobile apps in the United States 2023, by unique visitors
- Premium Statistic U.S. market share of leading social media websites 2023
- Basic Statistic U.S. adult and teen Instagram and Tiktok usage 2020-2021
- Basic Statistic Favorite social networks of U.S. teens 2012-2021
Usage
7
- Premium Statistic Average daily media use in the U.S. 2022, by medium
- Premium Statistic Weekly time spent on leading online activities in the U.S. 2022
- Premium Statistic Most common social media activities in the U.S. 2022
- Basic Statistic U.S. users daily engagement with leading social media platforms 2022
- Basic Statistic U.S. social media interactions per article 2022, by topic
- Premium Statistic U.S. preferred social media platform to watch short-form videos 2021
- Premium Statistic U.S. young users daily media activities during the COVID-19 pandemic 2021, by age
Facebook
8
- Basic Statistic Countries with the most Facebook users 2023
- Basic Statistic Facebook users in the United States 2018-2027
- Basic Statistic United States: Facebook usage penetration 2018-2027
- Basic Statistic Facebook: monthly active users in North America 2010-2023
- Premium Statistic U.S. Facebook users 2023, by age and gender
- Basic Statistic Facebook usage reach in the United States 2021, by gender
- Basic Statistic Facebook usage reach in the United States 2021, by age group
- Basic Statistic Facebook usage reach in the United States 2021, by education
Instagram
8
- Premium Statistic Instagram users in the United States 2018-2027
- Basic Statistic U.S. Instagram users 2023, by gender
- Premium Statistic U.S. Instagram users 2023, by age group
- Basic Statistic Instagram usage reach in the United States 2021, by age group
- Basic Statistic Instagram usage reach in the United States 2021, by gender
- Premium Statistic Instagram monthly active user ratio in the U.S. 2021, by frequency
- Basic Statistic Rate of Instagram user activity in the U.S. 2021
- Basic Statistic U.S. adults who have a favorable impression of Instagram 2022
TikTok
8
- Basic Statistic TikTok: number of users in the United States 20219-2025
- Basic Statistic U.S. TikTok user development 2019-2025
- Premium Statistic TikTok usage distribution in the U.S. 2022, by age
- Premium Statistic U.S. TikTok usage frequency 2021
- Premium Statistic U.S. TikTok usage frequency 2021, by gender
- Premium Statistic U.S. TikTok usage frequency 2021, by household income
- Premium Statistic Rate of TikTok user activity in the U.S. 2021
- Basic Statistic U.S. adults who have a favorable opinion of TikTok 2021
Other major platforms
5
- Premium Statistic Twitter users in the United States 2018-2027
- Premium Statistic Number of LinkedIn users in the United States 2018-2027
- Premium Statistic Pinterest users in the United States 2018-2027
- Premium Statistic Reddit users in the United States 2018-2027
- Premium Statistic SnapChat users in the United States 2018-2027
Social media brand profiles
8
- Basic Statistic Most well-known social networks in the United States 2022
- Premium Statistic Facebook brand profile in the United States 2022
- Premium Statistic Instagram brand profile in the United States 2022
- Premium Statistic TikTok brand profile in the United States 2022
- Premium Statistic Twitter brand profile in the United States 2022
- Premium Statistic LinkedIn brand profile in the United States 2022
- Premium Statistic Pinterest brand profile in the United States 2022
- Premium Statistic Reddit brand profile in the United States 2022
Marketing
7
- Premium Statistic Ad spending per internet user of social media advertising in the U.S. 2018-2027
- Premium Statistic Revenue growth of social media advertising in the U.S. 2018-2027
- Premium Statistic Digital Market Outlook: social media ad spend change U.S. 2018-2026, by device
- Premium Statistic Digital Market Outlook: SM ad spend per internet user U.S. 2017-2026, by device
- Premium Statistic Digital Market Outlook: social media ad spend in the U.S. 2017-2026, by device
- Premium Statistic Revenue of the social media advertising industry in the U.S. 2018-2027
- Premium Statistic Revenue growth of social media advertising in the U.S. 2018-2027
Opinions
5
- Basic Statistic U.S. internet users who think social media is good or bad for society 2022
- Basic Statistic U.S. adults supporting verification to create social media profile 2022, by age group
- Basic Statistic U.S. adults supporting ID verification to create social media profile 2022, by gender
- Basic Statistic U.S. adults on the metaverse replacing social media 2021
- Basic Statistic U.S. Gen Z opinion of social media appearance 2021
Further related statistics
18
- Brazil: share of TikTok app downloads 2020
- Most popular Hungarians on TikTok 2020, by number of videos
- U.S. TikTok usage experience 2019
- Most popular Hungarians on TikTok 2020, by number of likes
- TikTok penetration worldwide 2019, by region
- TikTok video content reach among U.S. internet users 2019
- TikTok annual installs 2017-2021
- Indonesia: number of Twitter users 2014-2019
- Canada: Twitter user penetration 2012-2020
- Canada: number of Twitter users 2012-2021
- Twitter: number of users in Asia Pacific 2012-2018
- Twitter: number of users in Asia Pacific 2012-2018, by country
- Malaysia: number of Twitter users 2014-2019
- Number of Twitter users Thailand 2014-2019
- Twitter: number of users in the United States 2017-2022
- Fastest-growing TikTok creators worldwide 2021, by likes growth
- Colombia: leading TikTok micro-influencers 2020, by number of followers
- Sweden TikTok users 2022, by generation
Further Content: You might find this interesting as well
Statistics
- Brazil: share of TikTok app downloads 2020
- Most popular Hungarians on TikTok 2020, by number of videos
- U.S. TikTok usage experience 2019
- Most popular Hungarians on TikTok 2020, by number of likes
- TikTok penetration worldwide 2019, by region
- TikTok video content reach among U.S. internet users 2019
- TikTok annual installs 2017-2021
- Indonesia: number of Twitter users 2014-2019
- Canada: Twitter user penetration 2012-2020
- Canada: number of Twitter users 2012-2021
- Twitter: number of users in Asia Pacific 2012-2018
- Twitter: number of users in Asia Pacific 2012-2018, by country
- Malaysia: number of Twitter users 2014-2019
- Number of Twitter users Thailand 2014-2019
- Twitter: number of users in the United States 2017-2022
- Fastest-growing TikTok creators worldwide 2021, by likes growth
- Colombia: leading TikTok micro-influencers 2020, by number of followers
- Sweden TikTok users 2022, by generation
eMarketer. (October 11, 2022). Number of TikTok users in the United States from 2019 to 2025 (in millions) [Graph]. In Statista. Retrieved May 28, 2023, from https://www.statista.com/statistics/1100836/number-of-us-tiktok-users/
eMarketer. "Number of TikTok users in the United States from 2019 to 2025 (in millions)." Chart. October 11, 2022. Statista. Accessed May 28, 2023. https://www.statista.com/statistics/1100836/number-of-us-tiktok-users/
eMarketer. (2022). Number of TikTok users in the United States from 2019 to 2025 (in millions). Statista. Statista Inc.. Accessed: May 28, 2023. https://www.statista.com/statistics/1100836/number-of-us-tiktok-users/
eMarketer. "Number of Tiktok Users in The United States from 2019 to 2025 (in Millions)." Statista, Statista Inc., 11 Oct 2022, https://www.statista.com/statistics/1100836/number-of-us-tiktok-users/
eMarketer, Number of TikTok users in the United States from 2019 to 2025 (in millions) Statista, https://www.statista.com/statistics/1100836/number-of-us-tiktok-users/ (last visited May 28, 2023)
Number of TikTok users in the United States from 2019 to 2025 (in millions) [Graph], eMarketer, October 11, 2022. [Online]. Available: https://www.statista.com/statistics/1100836/number-of-us-tiktok-users/