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U.S. retail marketers spending the most on social media ads 2019, by platform

Published by Statista Research Department, Jan 10, 2023
In a November 2019 survey, U.S. retailers were asked about the single social platform they were spending the most money on advertising. According to the results, 36 percent of responding retailers in the country were devoting major parts of their budgets to Facebook ads and further 29 percent said the same about Instagram.

Share of retail marketers in the United States spending the most on advertising on selected social media platforms as of November 2019

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Release date

January 2020

Region

United States

Survey time period

November 2019

Number of respondents

100 respondents

Special properties

among retail marketing decision makers

Supplementary notes

Question: "On which single platform are you spending the most on social ads?"

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