The estimated value of the on-demand video streaming market in Japan amounted to 423 billion Japanese yen in 2021. The market, which encompasses paid video content of subscription video on demand (SVoD), transaction video on demand (TVoD), and electronic sell-through (EST), doubled in size between 2017 and 2020.
The Japanese video streaming market
Japan was comparably slow to embrace paid streaming services, both in the case of video and music streams. Hulu, which was founded as a joint venture between 21st Century Fox, Disney, and Comcast, established its operations in Japan in September 2011, but its Japan business was eventually sold to Nippon Television in 2014. The service initially suffered from high pricing and a neglect of local content that could have appealed to Japanese audiences. Amazon started Amazon Instant Video in November 2013, which was then followed by Amazon Prime Video in 2015 as Netflix also started its operations in Japan. Both companies today are ranked among the leading subscription video streaming services in Japan, next to services such as DAZN, U-NEXT, Hulu, and dTV.
Figures encompass the following types of paid video content: subscription video on demand (SVoD), transaction video on demand (TVoD), and electronic sell-through (EST). The figures presented here are based on the amount of payments by users and do not include advertising revenues.
Data prior to 2016 come from previous reporting.
1 Japanese yen equals 0.0077 U.S. dollars or 0.0072 euros as of June 2022.
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PR Times. (April 26, 2022). Estimated on-demand video streaming market size in Japan from 2012 to 2021 (in billion Japanese yen) [Graph]. In Statista. Retrieved July 07, 2022, from https://www.statista.com/statistics/1100890/japan-paid-video-streaming-market-size/
PR Times. "Estimated on-demand video streaming market size in Japan from 2012 to 2021 (in billion Japanese yen)." Chart. April 26, 2022. Statista. Accessed July 07, 2022. https://www.statista.com/statistics/1100890/japan-paid-video-streaming-market-size/
PR Times. (2022). Estimated on-demand video streaming market size in Japan from 2012 to 2021 (in billion Japanese yen). Statista. Statista Inc.. Accessed: July 07, 2022. https://www.statista.com/statistics/1100890/japan-paid-video-streaming-market-size/
PR Times. "Estimated On-demand Video Streaming Market Size in Japan from 2012 to 2021 (in Billion Japanese Yen)." Statista, Statista Inc., 26 Apr 2022, https://www.statista.com/statistics/1100890/japan-paid-video-streaming-market-size/
PR Times, Estimated on-demand video streaming market size in Japan from 2012 to 2021 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1100890/japan-paid-video-streaming-market-size/ (last visited July 07, 2022)