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Pay TV penetration rate Q3 2019, by age group

A global survey conducted in the third quarter of 2019 found that just seven percent of respondents aged between 16 and 19 years had a pay TV subscription at the time of study, compared to six percent of those aged between 20 and 24 years old. Pay TV penetration rate was highest among adults aged 55 or above.

Distribution of pay TV subscribers worldwide in 3rd quarter 2019, by age group

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Release date

January 2020



Survey time period

Q3 2019

Number of respondents

11,000 respondents

Supplementary notes

Countries participating in the survey included the United States, Canada, Australia, the United Kingdom, Germany, Spain, Sweden, France, and the Netherlands.

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Statistics on "Television industry worldwide"

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