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Most popular domestic destinations for fall vacation in Japan 2019

According to a survey conducted by the Nippon Research Center in October 2019, Hokkaido was the most popular domestic travel destination for fall vacation with a respondent share of 23.4 percent. The second and third most popular prefectures for fall vacations were Kyoto with 11.7 percent and Okinawa with 11 percent. Hokkaido is Japan's largest and northernmost prefecture and it is known for its beautiful fall foliage.

Most popular destinations for domestic travels during fall vacation among people in Japan as of October 2019

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Release date

October 2019



Survey time period

October 9 to 15, 2019

Number of respondents

12,038 respondents

Method of interview

Online panel

Supplementary notes

Original question: "If you were to go on a trip or a domestic vacation this fall, which prefecture would you want to visit? (Only one answer)"

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Statistics on "Domestic travel and tourism in Japan"

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