Respondents who shopped on the National Online Shopping Day Indonesia 2019 by gender

According to a survey conducted in Indonesia in 2019, 52 percent of male respondents made purchases online on the National Online Shopping Day (Hari belanja onlines nasional/Harbolnas). December 12th is known as Harbolnas and is considered to be the largest e-commerce shopping event in Indonesia. This event has been taking place since 2012 and is expected to have an impact on the Indonesian e-commerce penetration in the near future.

Share of respondents who shopped on the National Online Shopping Day (Hari Belanja Online Nasional/Harbolnas) in Indonesia in 2019, by gender

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Release date

December 2019



Survey time period

December 13 to December 14, 2019

Number of respondents

1,113 respondents

Age group

15-39 years

Method of interview

Online survey

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