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Opinion on effectiveness of advertising in Hungary 2019, by medium

Published by Flora Medve, Mar 4, 2020
In 2019, television and print media were the most successful advertising channels in Hungary. According to the survey participants, advertisements in each of these media led to purchase in 17 percent of the cases. Social media ads aroused interest among nearly 40 percent of respondents.

Public opinion on effectiveness of advertising in Hungary in 2019, by medium*

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Sources

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Release date

December 2019

Region

Hungary

Survey time period

As of January 2019

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

Internet users

Supplementary notes

* The respondents of the survey had used the given medium regularly over the past year.

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