Strategies to attract customers on the National Online Shopping Day Indonesia 2019

Published by Hanadian Nurhayati-Wolff, Apr 23, 2020
According to a survey conducted in Indonesia in 2019, having a special offer program was the most effective strategy to attract customers on the National Online Shopping Day (Hari belanja onlines nasional/Harbolnas), making Shopee as the most popular online retailer for the event. December 12th is known as Harbolnas and is considered to be the largest e-commerce shopping event in Indonesia. This event has been taking place since 2012 and is expected to have an impact on the Indonesian e-commerce penetration in the near future.

Most effective strategies to attract customers on the National Online Shopping Day (Hari Belanja Online Nasional/Harbolnas) among respondents in Indonesia in 2019

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Release date

December 2019

Region

Indonesia

Survey time period

December 13 to December 14, 2019

Number of respondents

1,113 respondents

Age group

15-39 years

Method of interview

Online survey

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