Social media engagement of TV content in Italy 2019, by type

Published by
Stacy Jo Dixon,
Apr 28, 2022
In Italy, sport events generated the highest share of user engagement on social media, with 56.7 percent of total interaction between January and October 2019. Interactions related to talent and reality shows made up 19.8 percent of the whole engagement reported on Facebook, Instagram, and Twitter.

Breakdown of interactions on social media regarding TV content in Italy in 2019, by type of TV program

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Release date

November 2019

Region

Italy

Survey time period

January to October 2019

Supplementary notes

On average, the source considered about 45.9 monthly interactions of Facebook, Instagram, and Twitter over the reported time period.

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