In Italy, sport events generated the highest share of user engagement on social media, with 56.7 percent of total interaction between January and October 2019. Interactions related to talent and reality shows made up 19.8 percent of the whole engagement reported on Facebook, Instagram, and Twitter.
Breakdown of interactions on social media regarding TV content in Italy in 2019, by type of TV program
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Federazione Concessionarie Pubblicità. (November 21, 2019). Breakdown of interactions on social media regarding TV content in Italy in 2019, by type of TV program [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/1101647/social-media-engagement-of-tv-content-by-type-in-italy/?__sso_cookie_checker=failed
Federazione Concessionarie Pubblicità. "Breakdown of interactions on social media regarding TV content in Italy in 2019, by type of TV program." Chart. November 21, 2019. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/1101647/social-media-engagement-of-tv-content-by-type-in-italy/?__sso_cookie_checker=failed
Federazione Concessionarie Pubblicità. (2019). Breakdown of interactions on social media regarding TV content in Italy in 2019, by type of TV program. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/1101647/social-media-engagement-of-tv-content-by-type-in-italy/?__sso_cookie_checker=failed
Federazione Concessionarie Pubblicità. "Breakdown of Interactions on Social Media regarding Tv Content in Italy in 2019, by Type of Tv Program." Statista, Statista Inc., 21 Nov 2019, https://www.statista.com/statistics/1101647/social-media-engagement-of-tv-content-by-type-in-italy/?__sso_cookie_checker=failed
Federazione Concessionarie Pubblicità, Breakdown of interactions on social media regarding TV content in Italy in 2019, by type of TV program Statista, https://www.statista.com/statistics/1101647/social-media-engagement-of-tv-content-by-type-in-italy/?__sso_cookie_checker=failed (last visited March 16, 2025)
Breakdown of interactions on social media regarding TV content in Italy in 2019, by type of TV program [Graph], Federazione Concessionarie Pubblicità, November 21, 2019. [Online]. Available: https://www.statista.com/statistics/1101647/social-media-engagement-of-tv-content-by-type-in-italy/?__sso_cookie_checker=failed
