Consumers willing to spend a lot on books Germany 2020

About 15.8 million people in Germany were willing to spend a lot of money on books in 2020. Figures have been steadily decreasing since 2015. In 2015, 17.3 million people were willing to spend more on books. The number of book buyers in Germany has also been decreasing in recent years.

Number of people willing to spend a lot of money on books in Germany from 2016 to 2020 (in millions)

Characteristic	Persons in million
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Release date

July 2020

More information

Region

Germany

Survey time period

2016 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Informationon total population:
Base: German-speaking population aged 14 years and older in private households at the place of their main residence in the Federal Republic of Germany

Information on total sample:
2016: 23,854 respondents, projection to 69.56 million people
2017: 23,356 respondents, projection to 70.09 million people
2018: 23,389 respondents, projection to 70.45 million people
2019: 23,318 respondents, projection to 70.60 million people
2020: 23,191 respondents, projection to 70.64 million people
Further information on methodology can be found here.

During the survey the question was posed as follows: ''There are things you would gladly spend money on, others are not as important. Which of these items/things are of such importance to you that you would be willing to spend quite a bit of money on them? Topic: books."

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