In 2020, radio listening comprised 77 percent of the time Finns spent on audio listening on an average day. Radio listening remained very popular, although the use of other platforms increased from the previous years. However, the second most popular platform Spotify only made up a share of 11 percent, followed by YouTube, other audio listening services, and podcasts.
Distribution of daily time spent on audio listening in Finland in 2020, by platform
The source adds the following information: "This statistic is based on an annual national radio survey. Radio listening is measured using diaries. The respondents mark their radio listening by drawing a line to the diary that identifies the station and listening time. The annual national sample size is about 21,000 diaries. There is a 7 day study wave every week and approximately 52 waves each year, which enables KRT to provide data about radio listening evenly throughout the year"
The results have been weighted to represent the entire population.
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Finnpanel. (February 17, 2021). Distribution of daily time spent on audio listening in Finland in 2020, by platform [Graph]. In Statista. Retrieved December 09, 2021, from https://www.statista.com/statistics/1101835/time-distribution-audio-listening-in-finland/
Finnpanel. "Distribution of daily time spent on audio listening in Finland in 2020, by platform." Chart. February 17, 2021. Statista. Accessed December 09, 2021. https://www.statista.com/statistics/1101835/time-distribution-audio-listening-in-finland/
Finnpanel. (2021). Distribution of daily time spent on audio listening in Finland in 2020, by platform. Statista. Statista Inc.. Accessed: December 09, 2021. https://www.statista.com/statistics/1101835/time-distribution-audio-listening-in-finland/
Finnpanel. "Distribution of Daily Time Spent on Audio Listening in Finland in 2020, by Platform." Statista, Statista Inc., 17 Feb 2021, https://www.statista.com/statistics/1101835/time-distribution-audio-listening-in-finland/
Finnpanel, Distribution of daily time spent on audio listening in Finland in 2020, by platform Statista, https://www.statista.com/statistics/1101835/time-distribution-audio-listening-in-finland/ (last visited December 09, 2021)
