Finland: audio time spent by platform 2021

In 2021, radio listening comprised 76 percent of the time Finns spent on audio listening on an average day. Radio listening remained very popular, although the use of other platforms increased from the previous years. However, the second most popular platform were on demand -music, such as Spotify and YouTube, followed by other audio listening services, and podcasts.

Distribution of daily time spent on audio listening in Finland in 2021, by platform

Characteristic	Share of time
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Release date

February 2022

More information

Region

Finland

Survey time period

2021

Number of respondents

21,000 respondents

Age group

9 years and older

Method of interview

Panel survey

Supplementary notes

The source adds the following information: "This statistic is based on an annual national radio survey. Radio listening is measured using diaries. The respondents mark their radio listening by drawing a line to the diary that identifies the station and listening time. The annual national sample size is about 21,000 diaries. There is a 7 day study wave every week and approximately 52 waves each year, which enables KRT to provide data about radio listening evenly throughout the year"

The results have been weighted to represent the entire population.

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