Most popular Hungarians on Instagram 2021, by number of followers

As of March 2021, the model Barbara Palvin was far the most popular Hungarian on Instagram, whose account had approximately 15.6 million followers. At the same time, the average number of likes on her pictures totalled 837 thousand.

Instagram users in Hungary

Unlike Facebook, Instagram started gaining popularity in Hungary only in recent years but the number of Hungarian instagrammers has been continuously rising ever since. As of February 2021, there were over 2.6 million Instagram users in the country. The primarily photo sharing platform was more popular with younger generations as most of its users were between the ages of 18 and 24 years in 2021.

Influencers in Hungary

Influencers are the opinion shapers of the social media age. People follow them on Instagram, Facebook, TikTok, and YouTube with the intention of finding entertaining and informative content. In 2019, young Hungarians from generations Y and Z followed on average three to five influencers actively. In the same year, the most decisive factors based on which people decided to follow influencers were appealing pictures and stories.