Popular digital platform types in Africa 2018

As of 2018, the most popular type of digital platform in a select eight African countries were online shopping platforms (for goods and restaurants). Of 309 digital platforms, 91 were for online shopping, while only 26 were rental-based. Compared to the average rate of participation in platform economies, the focus countries included compare well with more digitally advanced and developed countries.

Most popular types of digital platforms in select African countries as of 2018, by number of platforms

Characteristic	Number of platforms
-	-
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

March 2019

More information

Region

Africa

Survey time period

2018

Supplementary notes

Countries included in scan: Ghana, Kenya, Nigeria, Rwanda, South Africa, Tanzania, Uganda and Zambia.

The source gives descriptions for each type of digital platform as follows:
"Online Shopping (goods): A virtual marketplace that enables consumers to directly access and purchase products displayed by vendors over the internet. This is limited to goods and grocery items.
Online Shopping (restaurants): A virtual marketplace that enables consumers to directly access and purchase food items or meals displayed by restaurant or fast-food vendors over the internet
Freelance: Connects employers and freelance workers
E-hailing: Connects passengers and local drivers of cars, taxis or any other form of transportation using virtual devices such as a computer or mobile device
Logistics/courier: Connects customers to service providers for the delivery or distribution of a parcel or consignment from one location to another
Rental: Facilitates the exchange of spare capacity and demand, allowing consumers access to a product or capital asset for an agreed period"
Other: Does not fit into any of the other categories

Citation formats