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Social media platforms used to follow influencers in Spain 2019

This statistic displays the share of social media users that followed influencers' accounts on social media platforms in Spain in 2019, by social network. Facebook was the Spanish users' favorite social network to follow influencers, with 45 percent of respondents. Instagram followed closely behind, with a share of users that follow influencers on this photo and video sharing platform that reached 40 percent during the same period.

Share of social media users that followed influencers in Spain in 2019, by social network

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Release date

June 2019



Survey time period

February 2019

Number of respondents

1,094 respondents

Age group

16-65 years

Special properties

social network users

Method of interview

Computer-assisted web interviews (CAWI)

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