Social media platforms used to follow influencers in Spain 2023

Published by Michele Majidi, Aug 29, 2023
During a 2023 survey, 70 percent of responding social media users from Spain who followed influencers on these platforms stated they did so on Instagram, which made the platform the most important network for this purpose. YouTube ranked second, being named by 41 percent of respondents.

Social media platforms used to follow influencers in Spain as of March 2023

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Release date

May 2023

Region

Spain

Survey time period

March 2023

Number of respondents

278 respondents

Age group

12-74 years old

Special properties

among social media users who follow influencers on social media

Method of interview

Computer-assisted web interviews (CAWI)

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Spanish
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