During a 2023 survey, 70 percent of responding social media users from Spain who followed influencers on these platforms stated they did so on Instagram, which made the platform the most important network for this purpose. YouTube ranked second, being named by 41 percent of respondents.
Social media platforms used to follow influencers in Spain as of March 2023
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IAB Spain. (May 10, 2023). Social media platforms used to follow influencers in Spain as of March 2023 [Graph]. In Statista. Retrieved January 19, 2025, from https://www.statista.com/statistics/1102021/social-media-platforms-used-to-follow-influencers-in-spain/?__sso_cookie_checker=failed
IAB Spain. "Social media platforms used to follow influencers in Spain as of March 2023." Chart. May 10, 2023. Statista. Accessed January 19, 2025. https://www.statista.com/statistics/1102021/social-media-platforms-used-to-follow-influencers-in-spain/?__sso_cookie_checker=failed
IAB Spain. (2023). Social media platforms used to follow influencers in Spain as of March 2023. Statista. Statista Inc.. Accessed: January 19, 2025. https://www.statista.com/statistics/1102021/social-media-platforms-used-to-follow-influencers-in-spain/?__sso_cookie_checker=failed
IAB Spain. "Social Media Platforms Used to Follow Influencers in Spain as of March 2023." Statista, Statista Inc., 10 May 2023, https://www.statista.com/statistics/1102021/social-media-platforms-used-to-follow-influencers-in-spain/?__sso_cookie_checker=failed
IAB Spain, Social media platforms used to follow influencers in Spain as of March 2023 Statista, https://www.statista.com/statistics/1102021/social-media-platforms-used-to-follow-influencers-in-spain/?__sso_cookie_checker=failed (last visited January 19, 2025)
Social media platforms used to follow influencers in Spain as of March 2023 [Graph], IAB Spain, May 10, 2023. [Online]. Available: https://www.statista.com/statistics/1102021/social-media-platforms-used-to-follow-influencers-in-spain/?__sso_cookie_checker=failed
Twitter in Spain
