Finland: viewing of TV and VoD services

A survey from 2019/2020 found that the majority of population (83 percent) in Finland spent their TV and video viewing time watching broadcast TV, while the total online services viewing time remained below 20 percent. However, younger age groups between three and 24 years increasingly use advertising-based (AVoD) or subscription video on demand (SVoD) services. Especially older groups of 45 year-olds and above mainly watch broadcast television instead of online services.

Distribution of viewing time of TV and video on demand services in Finland in 2020, by age group

Characteristic	Broadcast TV	Broadcast TV online	Netflix (in-home wifi only)	YouTube (in-home wifi only)	HBO Nordic (in-home wifi only)
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

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Release date

January 2020

More information

Region

Finland

Survey time period

December 2, 2019 to January 5, 2020

Number of respondents

2,300 respondents

Age group

3 years and older

Method of interview

Panel survey

Supplementary notes

The source adds the following information
"The peoplemeter approach is a continuous 24-hour measurement of in-home viewing from a long term panel of households, which is equipped with metering devices to monitor changes in set status and viewer appearance. The meter uses a remote control, with each member of the family having his or her own push button on the remote control. A meter is installed to each TV set in the household."

"TV-viewing on all channels, online-viewing (vod + simulcast) to tagged players (Yle Areena-, Mtv-palvelu/C More and Ruutu/Ruutu+) was monitored. Netflix, YT ja HBO viewing was measured in in-home wifi only."

Percentage points exceeding 100 percent are probably due to rounding.

Missing percentage points to 100 percent are probably due to rounding.

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