Social media interactions of leading OTT video platforms in Italy 2020

As of Febraury 2020, the number of interactions concerning the five leading Over-the-top video platforms in Italy was analyzed. According to the source, the highest number of likes and comments on social media involved Netflix Italia. In particular, Instagram registered 5.8 million interactions, followed by far by Facebook with 238.1 thousands. The second most popular video platform was found to be Rai Play, which recorded about one million interactions on Facebook, Instagram and Twitter.

Social media interactions of top five OTT video platforms in Italy as of February 2020

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Source

Release date

March 2020

Region

Italy

Survey time period

February 2020

Supplementary notes

Data collected refer to all official accounts on Facebook, Instagram and Twitter and Organic activity on Twitter generated by Italian users.

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