• Vietnam: incentives to click on ads 2019

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In a survey conducted among Vietnamese residents, 26 percent would very likely click on ads that advertise products or services that matched their interests or ads that have a good promotion or discount. In the same survey, 83 percent of respondents stated that they would immediately close online pop-up ads while 80 percent felt irritated if there were too many online ads.

Incentives to click on online advertisements among respondents in Vietnam in 2019

Characteristic	Very likely to click	Likely to click	Average	Unlikely to click	Never clicks
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

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Release date

October 2019

More information

Region

Vietnam

Survey time period

May 2019

Number of respondents

860 respondents

Age group

18-47 years

Method of interview

Online survey

Supplementary notes

Original question: Please rate your willingness to click, in case that the ads are following (1 - never clicks, 2 - unlikely to click, 3 - average, 4 - likely to click, 5 - very likely to click).