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Main reasons to click on Facebook ads among Vietnamese 2019

In a survey conducted among Vietnamese residents, 45 percent of respondents stated that one reason to click on an online ad was that the product matched their interest. Nevertheless, some respondents also indicated that they had to click on the ad to see their favorite content afterwards while some respondents clicked on one by mistake.

Main reasons for clicking on Facebook online advertisements among respondents in Vietnam in 2019

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Release date

October 2019



Survey time period

May 2019

Number of respondents

553 respondents

Age group

18-47 years

Special properties

among respondents that have clicked on Facebook ads in the past seven days

Method of interview

Online survey

Supplementary notes

Original question: Please choose a reason why you clicked on the ad.

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Statistics on "Digital advertising in Vietnam"

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