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Online fashion shopping reach in the U.S. 2019, by gender

As of April 2019, 68 percent of female U.S. online shoppers had purchased clothes, shoes, or accessories online in the past month. Additionally, 58 percent of male online buyers in the United States also made digital fashion purchases in the preceding month. Online apparel shopping has become more simple due to shopping solutions like "try before you buy" services and buy online, pick up in-store, as well as detailed product information. These solutions have contributed to the growing e-retail market.

Share of digital buyers in the United States who have purchased clothing, shoes, or accessories digitally in the past month as of April 2019, by gender

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Release date

May 2019


United States

Survey time period

April 2019

Age group

18 to 64 years

Special properties

among those who have made a digital purchase in the past month/30 days

Method of interview

Online survey

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Statistics on "Fashion e-commerce in the United States"

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