U.S. top growing holiday e-retail categories 2020 | Statista

The top-gaining e-commerce category in the United States during the 2020 holiday shopping season was grocery and beverages, with sales up 216 percent over the previous year. Health, fitness, and nutrition ranked second with an increase in online sales of close to 116 percent.

Growth rate of leading e-commerce retail categories during the holiday season in the United States in 2020

Characteristic	Year-on-year change
Grocery/beverage	216%
Health/fitness/nutrition specialty	115.8%
Home improvement	84.8%
Consumer electronics/major appliances	70.6%
Pet specialty	67.2%
General merchandise	47.6%
Beauty/personal care	40.3%
Home/décor/furniture	34.1%
Apparel/footwear	15.3%
Department store	-8.3%

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Release date

January 2021

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Region

United States

Survey time period

2020 vs. 2019*

Special properties

represents activity on Rakuten Intelligence's platform, broader industry metrics may vary

Supplementary notes

* Based on orders made between September 30, 2019 - December 29, 2019, and September 28, 2020 - January 5, 2021.

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