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Leading holiday season e-retail categories in the U.S. 2019, by growth

The top-gaining e-commerce category in the United States during the past holiday shopping season was home improvement, which grew 43.9 percent vs. growth from one year ago. The grocery and beverage category was second with 33.5 percent growth. Due to smartphones, wearables and smart-home electronics led the consumer electronics and major appliances category to have a growth rate of 17.7 percent.

Leading holiday season retail e-commerce categories in the United States in 2019, by year-on-year growth

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Release date

February 2020


United States

Survey time period

January 2020

Special properties

represents activity on Rakuten Intelligence's platform, broader industry metrics may vary

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Statistics on "Consumer electronics e-commerce in the United States"

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