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Consumer opinions on price of fair tradeproducts in Belgium 2019

As of 2019, a large share of Belgian consumers appeared to consider Fairtrade products to be too expensive. Close to half of consumers surveyed by the Trade for Development Centre in 2019 indicated that they agreed that Fairtrade products were too expensive, while the share of respondents who disagreed with this statement was just ten percent.

To what extent do you agree or disagree with the following statement: "I find fair trade products too expensive"?

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Source

Release date

December 2019

Region

Belgium

Survey time period

July 26, to August 19, 2019

Number of respondents

3,000 respondents

Age group

16 years and older

Special properties

consumers

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "In welke mate bent u het eens of oneens met onderstaande uitspraken over fair trade producten: "Ik vind fair trade producten te duur"? " (English: To what extent do you agree or disagree with the following statement about Fairtrade product: "I find fair trade products too expensive"?)

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