Belgium: willingness to fair trade cosmetics

As of 2019, the vast majority of consumers surveyed in Belgium indicated that they were not willing to pay more for fair trade cosmetics, personal care and hygiene products. Over 70 percent of respondents indicated that they would not pay more for fair trade cosmetics, personal care and hygiene products, while just under ten percent were willing to pay ten percent extra or more.

What percentage are you willing to pay extra for fair trade cosmetics, personal care and hygiene products?

Characteristic	Share of respondents
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Release date

December 2019

More information

Region

Belgium

Survey time period

July 26, to August 19, 2019

Number of respondents

3,000 respondents

Age group

16 years and older

Special properties

consumers

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Hoeveel procent zou u bereid zijn om extra te betalen voor elk van de volgende fair trade producten?" (English: What percentage are you willing to pay extra for each of the following fair trade products?)

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