Every two out of five Russian internet users learned about new banking products by receiving SMS messages from banks. Internet and TV advertising also proved to be effective information channels for such purposes in 2019.
Most effective informational channels for consumers to learn about banking products and offers in Russia in 2019
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Mail.ru. (February 4, 2020). Most effective informational channels for consumers to learn about banking products and offers in Russia in 2019 [Graph]. In Statista. Retrieved March 06, 2021, from https://www.statista.com/statistics/1103691/russia-popular-informational-channels-for-bank-products/
Mail.ru. "Most effective informational channels for consumers to learn about banking products and offers in Russia in 2019." Chart. February 4, 2020. Statista. Accessed March 06, 2021. https://www.statista.com/statistics/1103691/russia-popular-informational-channels-for-bank-products/
Mail.ru. (2020). Most effective informational channels for consumers to learn about banking products and offers in Russia in 2019. Statista. Statista Inc.. Accessed: March 06, 2021. https://www.statista.com/statistics/1103691/russia-popular-informational-channels-for-bank-products/
Mail.ru. "Most Effective Informational Channels for Consumers to Learn about Banking Products and Offers in Russia in 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1103691/russia-popular-informational-channels-for-bank-products/
Mail.ru, Most effective informational channels for consumers to learn about banking products and offers in Russia in 2019 Statista, https://www.statista.com/statistics/1103691/russia-popular-informational-channels-for-bank-products/ (last visited March 06, 2021)