Every two out of five Russian internet users learned about new banking products by receiving SMS messages from banks. Internet and TV advertising also proved to be effective information channels for such purposes in 2019.
Most effective informational channels for consumers to learn about banking products and offers in Russia in 2019
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Mail.ru. (February 4, 2020). Most effective informational channels for consumers to learn about banking products and offers in Russia in 2019 [Graph]. In Statista. Retrieved May 19, 2022, from https://www.statista.com/statistics/1103691/russia-popular-informational-channels-for-bank-products/
Mail.ru. "Most effective informational channels for consumers to learn about banking products and offers in Russia in 2019." Chart. February 4, 2020. Statista. Accessed May 19, 2022. https://www.statista.com/statistics/1103691/russia-popular-informational-channels-for-bank-products/
Mail.ru. (2020). Most effective informational channels for consumers to learn about banking products and offers in Russia in 2019. Statista. Statista Inc.. Accessed: May 19, 2022. https://www.statista.com/statistics/1103691/russia-popular-informational-channels-for-bank-products/
Mail.ru. "Most Effective Informational Channels for Consumers to Learn about Banking Products and Offers in Russia in 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1103691/russia-popular-informational-channels-for-bank-products/
Mail.ru, Most effective informational channels for consumers to learn about banking products and offers in Russia in 2019 Statista, https://www.statista.com/statistics/1103691/russia-popular-informational-channels-for-bank-products/ (last visited May 19, 2022)
