Sources from which Russian customers learned about new banking products in 2019

Published by A. Melkadze, Mar 12, 2020
Every two out of five Russian internet users learned about new banking products by receiving SMS messages from banks. Internet and TV advertising also proved to be effective information channels for such purposes in 2019.

Most effective informational channels for consumers to learn about banking products and offers in Russia in 2019

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Release date

February 2020

Region

Russia

Survey time period

2019

Number of respondents

5,100 respondents

Age group

16 years and older

Special properties

RuNet users across all regions of Russia

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