Since last year, virtual influencers began to gain popularity. Virtual influencers are computer-generated models, with a strong following on social media platforms, particularly Instagram. However, according to a survey conducted in Singapore, 51 percent of respondents trusted human influencers more than virtual ones.
Respondents' level of trust in products endorsed by human and virtual influencers in Singapore as of February 2020
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YouGov. (March 11, 2020). Respondents' level of trust in products endorsed by human and virtual influencers in Singapore as of February 2020 [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/statistics/1103890/singapore-trust-in-virtual-or-human-influencers/?__sso_cookie_checker=failed
YouGov. "Respondents' level of trust in products endorsed by human and virtual influencers in Singapore as of February 2020." Chart. March 11, 2020. Statista. Accessed March 17, 2025. https://www.statista.com/statistics/1103890/singapore-trust-in-virtual-or-human-influencers/?__sso_cookie_checker=failed
YouGov. (2020). Respondents' level of trust in products endorsed by human and virtual influencers in Singapore as of February 2020. Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/statistics/1103890/singapore-trust-in-virtual-or-human-influencers/?__sso_cookie_checker=failed
YouGov. "Respondents' Level of Trust in Products Endorsed by Human and Virtual Influencers in Singapore as of February 2020." Statista, Statista Inc., 11 Mar 2020, https://www.statista.com/statistics/1103890/singapore-trust-in-virtual-or-human-influencers/?__sso_cookie_checker=failed
YouGov, Respondents' level of trust in products endorsed by human and virtual influencers in Singapore as of February 2020 Statista, https://www.statista.com/statistics/1103890/singapore-trust-in-virtual-or-human-influencers/?__sso_cookie_checker=failed (last visited March 17, 2025)
Respondents' level of trust in products endorsed by human and virtual influencers in Singapore as of February 2020 [Graph], YouGov, March 11, 2020. [Online]. Available: https://www.statista.com/statistics/1103890/singapore-trust-in-virtual-or-human-influencers/?__sso_cookie_checker=failed
