Tienda Nube: complementary sales channels 2019
Tienda Nube is an e-commerce company headquartered in Buenos Aires, Argentina that offers companies and persons the possibility to create and manage their own online store. Throughout 2019, over two thirds (67.6 percent) of all brands present on Tienda Nube used Instagram as a secondary sales channel, whereas 48.1 percent also utilized Mercado Libre for selling their products. Yet more than one out of ten Tienda Nube shops did not use any complementary sales channel. Furthermore, Instagram was also the social media Tienda Nube brands most used for promoting their products.
