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Factors influencing Taiwanese tourists to purchase souvenirs 2019

Published by C. Textor, Dec 16, 2020
Most of the Taiwanese travelers have a habit of souvenir shopping. According to a survey conducted by InsightXplorer about travel behavior in 2019, around ten percent of the Taiwanese respondents who had traveled stated that they never or seldom buy souvenirs, whereas over half of the respondents would consider practicality in their souvenir purchase.

Determinants of souvenir selection during a holiday trip among Taiwanese respondents in 2019

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In cooperation with
InsightXplorer
Release date

July 2019

Region

Taiwan

Survey time period

July 1 to 4, 2019

Number of respondents

1,130 respondents

Age group

15-64 years

Special properties

among those who traveled or had travel plans in 2019; multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original survey question:
Which criteria do you consider when buying a souvenir?

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