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Sales growth of flavored malt beverages in C-stores in the U.S. 2019, by brand

The flavored malt beverage market experienced a significant increase in sales in American convenience stores in the 52 week period ending December 29, 2019. Sales of White Claw Hard Seltzer increased approximately 567.6 percent during that period. Similarly, brands like Truly and MXD Cocktail Co. witnessed around 362 percent and 122 percent growth in sales.

Retail sales growth of flavored malt beverages in convenience stores in the United States in 2019, by brand

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Release date

March 2020


United States

Survey time period

52 weeks ending December 29, 2019

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Statistics on "Convenience stores in the U.S."

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