Market share of sustainable FMCG products U.S. 2018

In 2018, sales of sustainability-marketed products held a 16.6 percent market share across all FMCG categories in the United States. That year the sales value of sustainable products amounted to 128.5 billion U.S. dollars.

Share of sustainable products in the FMCG market in the United States in 2018

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Sources

Release date

March 2020

Region

United States

Survey time period

2018

Special properties

Sustainability combines free-from, clean, simple, sustainable and organic labels

Supplementary notes

*Year to date.

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