Italy: FMCG product sales growth due to coronavirus 2020 | Statista

The fear surrounding the coronavirus outbreak caused consumers in Italy to increase their purchases. In Italy, the sales value of frozen foods reported the highest growth with 29.6 percentage points as of March 29, 2020, if compared to the same period of the previous year. The percentage growth of OTC (over-the-counter) healthcare products reported in the four weeks ending in May 17 did go over two hundred percent.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Y-o-y percentage growth in sales value of FMCG products due to coronavirus (COVID-19) outbreak in Italy between March and May 2020

Characteristic	week ending March 29, 2020	week ending April 19, 2020	4 weeks ending May 17, 2020
General merchandize	-42.2%	-42.7%	-26.1%
Packaged food	18.5%	-37.5%	10.9%
Alcohol	12.5%	-20.6%	16.5%
Fresh foods	7.4%	-17.9%	5.1%
Baby food + care	5.5%	-16.5%	-17.7%
Personal care	-12%	-10.5%	0.8%
Pet food + care	11.2%	-7.4%	-0.7%
Beverage	1.8%	-6.2%	7.9%
Dairy	22.6%	-5.6%	18.7%
Paper products	19.9%	-3.7%	1.2%
Cosmetics	-7.2%	-3.3%	-32.9%
Home care	15%	12.2%	17.3%
Frozen foods	29.6%	15.6%	33.4%

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Release date

June 2020

More information

Region

Italy

Survey time period

March to May 2020

Supplementary notes

Increase compared to the previous year.

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