Try our corporate solution for free!
(212) 419-8286

Amazon Prime features used by online shoppers in the U.S. 2019

As of August 2019, 66 percent of online shoppers in the United States read customer reviews on the Amazon platform and 61 percent of users signed up for Amazon Prime. Overall, 39 percent of survey respondents stated that they used Amazon Prime features beyond shipping products. However, not all Amazon offerings were equally well received: only one percent of users shopped at Amazon 4-star and at Amazon Treasure Truck.

Amazon and Amazon Prime benefits used by online shoppers in the United States as of August 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

January 2020


United States

Survey time period

August 2019

Number of respondents

1,055 respondents

Special properties

online shoppers

Supplementary notes

Original question: Which of the following has been a part of your Amazon shopping experience? Gray = Prime benefits

Multiple responses were allowed.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Amazon Prime"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.