Amazon ad features with highest ROAS according to U.S. Amazon sellers 2019

In a December 2019 survey of U.S. retail brands selling and advertising on Amazon, 55 percent of respondents said that Amazon sponsored products ads were the most valuable in terms of generating high return on ad investments, while 44 percent said the same about sponsored display advertising on the platform.

Amazon advertising features seen as the most valuable for return on advertising spending (ROAS) according to retail brands selling on Amazon in the United States as of December 2019

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Release date

February 2020


United States

Survey time period

November 15 to December 6, 2019

Number of respondents

1,000 respondents

Special properties

among retail business decision makers

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Statistics on "Digital advertising formats in the U.S."

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