E-commerce: services and products with the most buying intention in France 2018
The statistic represents which popular products and services prevail in the e-commerce industry in France in 2018. The most popular category was the clothing and fashion industry, for which 60 percent of respondents shopped online. Cultural products came in second with 52 percent, followed by travel and tourism services with 47 percent. Around 43 percent of e-buyers mentioned games and toys as products that they would buy in 2018.