Most performing e-commerce product categories by amount of shoppers France in 2019

The statistic represents a ranking of the most active categories in e-commerce in France in 2019, by number of most buys. In 2019, The fashion category scored the highest number of purchases by 46.9 percent of e-shoppers. Cultural products came in second with 36.9 percent. The same study ranked the top performing e-shopping sites in all categories. The most popular e-commerce sites were Amazon, Fnac and Cdiscount.

Ranking of the most popular product categories in online shopping by share of shoppers in France in 2019

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Release date

February 2020



Survey time period

September 5-24, 2019

Number of respondents

4,000 respondents

Age group

15 years and older

Special properties

Internet users having bought a product online in the last 12 months*

Supplementary notes

* The source does not indicate the values for hotels and accomodation and food & FMCG. The hotels and accomodation category holds the thrid place in the ranking and food & FMCG holds the seventh place.

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Statistics on "Online marketplaces in France "

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