China: DAU increase by APP category after Spring Festival 2020

One week after the 2020 Chinese Spring Festival holiday, when the majority of Chinese people continued to be confined to their homes due to the COVID-19 epidemic starting shortly before the holiday, the use of certain mobile internet apps experienced a strong increase. The productivity/office category, which includes apps such as DingTalk and WPS Office, saw its daily active user (DAU) number increase by almost 40 million in comparison to the holiday period. That time, the increased use of entertainment apps such as Douyin (the Chinese version of TikTok) was witnessed.

Increase of APP daily active users (DAU) after Spring Festival in China in 2020, under the impact of coronavirus epidemic (in millions)*

Characteristic	DAU in millions
Productivity/office	39.24
Online video	24.26
K12	23.81
Browser	21.61
Stock exchange	16.39
Electronic document	12.13
Search/download	11.16
E-commerce	10.37
Education/tools	10.17
Community/dating	8.86

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Release date

February 2020

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Region

China

Survey time period

2020

Supplementary notes

*Increase of DAU = 2020 after Spring Festival (3.-9. February 2020) daily DAU - 2020 Spring Festival (24. January - 2. February 2020) daily DAU

Excluding tools such as input method and app stores.

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