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APP DAU increase in China after Spring Festival in 2020, by category

One week after the 2020 Chinese Spring Festival holiday, when the majority of Chinese people continued to be confined to their homes due to the COVID-19 epidemic starting shortly before the holiday, the use of certain mobile internet apps experienced a strong increase. The productivity/office category, which includes apps such as DingTalk and WPS Office, saw its daily active user (DAU) number increase by almost 40 million in comparison to the holiday period. That time, the increased use of entertainment apps such as Douyin (the Chinese version of TikTok) was witnessed.

Increase of APP daily active users (DAU) after Spring Festival in China in 2020, under the impact of coronavirus epidemic (in millions)*

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Source

Release date

February 2020

Region

China

Survey time period

2020

Supplementary notes

*Increase of DAU = 2020 after Spring Festival (3.-9. February 2020) daily DAU - 2020 Spring Festival (24. January - 2. February 2020) daily DAU

Excluding tools such as input method and app stores.

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