Monthly out-of-home (OOH) advertising reach in Brazil 2018-2023

Published by
J. G. Navarro,
Aug 31, 2023
In 2023, approximately 89 percent of consumers surveyed in Brazil reported seeing out-of-home (OOH) advertising throughout the 30 days preceding the data collection. Half a decade earlier, in 2018, the share stood at 87 percent.

Monthly out-of-home (OOH) advertising reach in Brazil in 2018 and 2023

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Release date

August 2023

Region

Brazil

Survey time period

2018 and 2023

Special properties

consumers who saw an OOH ad in the last 30 days in selected metropolitan areas

Supplementary notes

The source does not specify the number or age of the respondents or the survey type.
2018 data comes from an earlier release.

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