Online activity banks and insurances after Covid-19 outbreak in France in March 2020

The table displays the growth or decline in activities in the online banking and insurance category in France, after the coronavirus (Covid-19) outbreak, during the time period between the 24th of February and 29th of March 2020, compared to the numbers generated before the outbreak from January 6th to February 16th 2020.
The results for the week up until the 15th of March showed a downfall of approximately five percent, in terms of online traffic. The average duration of a session declined by around two percent and the page visits per sessions rose by around six percent.
The following week, there was a positive development for all criteria: the traffic went from -4.77 percent to -1.23 percent and the average session duration went from a negative to a positive figure. The page visit per session was at around 16 percent up until the 22nd of March.
During the week between the 23rd and 29th of March, the overall traffic went from a negative value the previous week (-1.23 percent) to a positive 26 percent. The average duration session also drastically improved, whereas the page visit per session gained more than three percent compared to the previous week.
The same source analyzed the overall traffic for other industries, reporting the most traffic generated for general retail and mass distribution platforms on March 22nd, 2020.

More information about coronavirus in France here.

E-commerce performances after the coronavirus (Covid-19) outbreak for banks and insurances in France as of March 29, 2020

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Release date

April 2020



Survey time period

February 24 to March 29, 2020**

Supplementary notes

* The source adds the following information: 1,386,220,227 (9 - 15 March, 2020), 1,500,125,631 (16 - 22 March, 2020) and 1,014,161,044 sessions (23 - 29 March) carried out by French users geolocated in France were ananlysed.

** According to the source, the study was carried out in February 24 to March 29, 2020, after the rise in Covid-19 outbreak in France and was compared to the values before the outbreak in January 6th until February 16th, 2020. The values before the outbreak were not provided by the source.

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