Value of domestic beverage market Thailand 2023, by type
In 2023, the market value of alcoholic beverages in Thailand amounted to approximately 16.3 billion U.S. dollars. In that same year, the value share of alcoholic beverages consumed in the country was around 64 percent.
Alcoholic beverages market in Thailand
In the past years, beer accounted for the highest value share of alcoholic beverages in Thailand, followed by spirits. Thai beers such as Singha and Chang are globally known and consumed. Thailand’s beer market leader is Boon Rawd Brewery, holding the majority of the market share in the country. Boon Rawd Brewery produces well-known beers like Singha beer.
Non-alcoholic beverages consumption in Thailand
In terms of consumption volume, non-alcoholic beverages accounted for most of the beverages consumed, with bottled water making up the highest volume share of non-alcoholic beverages in the country. In 2022, Singha held the highest share of the bottled water market. This brand is operated by Boon Rawd Brewery, a producer of Thai-branded beer like Singha beer.